This is a brand design project for Starnes Media Group (SMG). Todd Starnes, founder of Starnes Media Group, is an American conservative occasional columnist, commentator for television and radio host. He has appeared on Fox and Friends and Hannity. In June 2017, Starnes began hosting a syndicated talk radio show on Fox News Radio. Being a conservative news commentator, he really wanted to express that "proud to be an American" vibe.